Saturday, 23 May 2015

Ecolabels as drivers of clothing design

Volume 99, 15 July 2015, Pages 345–353

Highlights

Ecolabel criteria mainly focus on ecological considerations in production.
The connection between ecolabels and the work of clothing designer is weak.
Sustainability issues are handled by other actors than the clothing designers.
The clothing designers' sustainability expertise needs to be broadened.

Abstract

In recent decades, the textile industry has worked to reduce its negative social and environmental impacts. Identifying and addressing important sustainability considerations already in the clothing design are of increasing importance in the continuation of this work. Many companies look to ecolabelling schemes as means to set performance criteria and to demonstrate progress to customers. This study investigates the connection between ecolabels and clothing design from the perspective of moving the garment industry towards sustainability. Information gathered from literature was aligned and contrasted with interviews conducted with employees of garment companies in Sweden, and the material was analysed using a life-cycle perspective. The results reveal that the clothing design process currently only marginally influences clothing's sustainability performance by applying ecolabelling criteria. For a more sustainable textile industry there is a need to expand the expertise and information already in the design process regarding sustainability of their finished products. Such a change is only possible if the designers can be guided by a clear vision of design for sustainability for the company they work in.

Keywords

  • Ecolabels;
  • Clothing design;
  • Information for customers;
  • Value chain

Corresponding author. Argongatan 30, SE-431 53 Mölndal, Sweden.