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Saturday, 13 February 2016

Consumers' segmentation based on the acceptability of meat from entire male pigs with different boar taint levels in four European countries: France, Italy, Spain and United Kingdom

Volume 114, April 2016, Pages 137–145


Highlights

Consumer acceptability of entire male pork at eating
A segment of pork lovers, regardless of the level of boar taint, has been identified.
A segment of boar meat lovers and another that rejects boar tainted meat was found.
There is a niche for meat from medium and high levels of boar taint.
Meat classification according to boar taint level is needed to better orientate it.

Abstract

Two consumer studies were conducted to know the acceptability of pork with different boar taint levels: test 1 performed in Spain (n = 126) and United Kingdom (n = 146), and test 2 performed in France (n = 139) and Italy (n = 140). Each test had 3 types of pork: ‘Female meat’, ‘Low boar tainted meat’, and a third type was ‘Medium boar tainted meat’ or ‘High boar tainted meat’. Three main clusters were identified on the basis of ‘How delicious do you find this meat?’: 1—Pork lovers, 2—Boar meat lovers, 3—Reject boar tainted meat. Additionally, in test 2, a fourth cluster was identified: ‘Reject low tainted meat’. A group of 16.2–38.2% of consumers rejected meat from boars, and another group of 12.4–21.7% rated the meat with medium or high levels of boar taint better than the meat from females, identifying a niche for meat from medium and high levels of boar taint, and suggesting the need to select carcasses on the basis of boar taint.

Keywords

  • Acceptability;
  • Androstenone;
  • Boar taint;
  • Consumers;
  • Clusters;
  • Skatole
Corresponding author.
1
The first and the second authors had an equal input to the paper.