Psychic income and social capital among host nation residents: A pre–post analysis of the 2010 FIFA World Cup in South Africa
Highlights
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- Analysis of hosts' perceptions of mega-events focusing on data collection timing and social impact measurement.
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- Pre and post event psychic income and social capital levels assessed in South African context.
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- Psychic income increased among South African residents eight months after the FIFA 2010 World Cup.
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- Little change in social capital among host nation residents eight months after the FIFA 2010 World Cup.
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- Social utility of mega-events discussed in context of event leveraging and legacy literature.
Abstract
Following
a growing focus on the social impacts of mega-sport events over the
past decade, this study examined perceptions of psychic income and
social capital among South African residents prior to, and following,
the 2010 FIFA World Cup. Psychic income is a measure of event-related
pride/euphoria and social capital is a proxy for social cohesion. Using a
quasi-experimental trend design, residents of five host cities were
surveyed three months pre-event (n = 1749), and eight months post-event (n = 2020).
ANOVA, MANOVA and MANCOVA were used to evaluate the data over time.
Psychic income significantly increased from pre to post-event; males and
Black South Africans rated psychic income significantly higher. Three
social capital dimensions decreased and two exhibited no change
post-event; Black and younger South Africans perceived higher social
capital levels. The social utility of mega-events, the concept of
event-related legacy, and the operationalization of social impact and
data collection time-frames for future studies are discussed.
Keywords
- FIFA 2010;
- Mega-events;
- Psychic income;
- Social capital;
- Social impact
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