Volume 8, 2016, Pages 566–575
Florence “Sustainability of Well-Being International Forum”. 2015: Food for Sustainability and not just food, FlorenceSWIF2015
Open Access
Abstract
The
present work aimed to investigate the main quality attributes that
influence the purchase decisions of fresh berries. To this regard, an
empirical survey has been conducted by interviewing 200 consumers of
fresh berries at the exit of the main centers of the large scale retail
trade in the city of Munich (Germany). An econometric model has been
adopted to examine the relationship that single attributes has on the
purchase frequency of fresh berries. Results showed that nutraceutical
properties and health benefits of berries have a strong appeal to the
consumers and confirmed that intrinsic attributes are determinants of
consumer purchase decision
Keywords
- quality perception;
- fresh berries;
- food quality;
- consumer shopping behavior;
- german market
