Volume 68, Issue 9, September 2015, Pages 1997–2004
Abstract
Regifting
is explored through content and thematic analysis of self-reported
stories about regifting exchanges narrated by regifters, regiftees,
original gift givers and observers. Analyses reveal four modes of
regifting, diverse tactics employed by regifters, a variety of cues that
signal regifts, as well as emotional, relational and behavioral
outcomes of regifting. Findings highlight the need to examine regifting
as a phenomenon related to but distinct from traditional, dyadic gift
giving, and to incorporate aspects of systemic and communal gift-giving
models. This research redefines the boundaries, forms, and
characteristics of regifting based on consumers' perceptions, and
highlights implications of regifting for the ethos of traditional gift
giving.
Keywords
- Regifting;
- Gift giving;
- Disposition;
- Gift failure;
- Consumption cycle;
- Intergenerational gifts
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