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Sunday, 10 January 2016

1864 H. George Selfridge, founder of Selfridge and Co., Ltd., coined the phrase “the customer is always right.”

Volume 77, January 2016, Pages 206–220

Organic Agriculture and Fair Trade: A Happy Marriage? A Case Study of Certified Smallholder Black Pepper Farmers in India


Highlights

We compare conventional, organic and joint organic and fair trade farmers.
We assess the added benefit of fair trade for organic farmers.
Counterfactual analysis confirms the advantage of fair trade adoption.
The main benefit of a fair trade adoption is asset growth for organic farmers.
Panel data are necessary to capture the full impact of fair trade adoption.

Summary

This study examines whether the joint adoption of organic and fair trade systems adds additional benefits to smallholders in developing countries. We use panel data collected from 300 smallholder rural black pepper growers in Kerala, India to assess household welfare impacts. We apply a multinomial endogenous switching regression model along with a counterfactual analysis to estimate certification effects. Results show that both certification systems have a significant impact on income compared to conventional black pepper farming. However, membership in fair trade marketing systems does not increase income of organic farmers, but has positive effects on asset accumulation of smallholder farmers.

Key words

  • organic;
  • fair trade;
  • impact evaluation;
  • multinomial switching regression;
  • India;
  • Asia