Volume 112, Part 4, 20 January 2016, Pages 2851–2860
Highlights
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- This paper empirically studies greening strategies of over 600 Russian eco-innovative manufacturing firms.
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- We apply latent class analysis and find the presence of six strategic options.
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- The largest cluster includes highly innovative firms in energy-intense industries.
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- State-owned companies focus on improving their resource efficiency.
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- One group of small but highly innovative companies identifies green product development as an opportunity to grow.
Abstract
Despite
increasing interest, strategic firm-level decisions about greening of
manufacturing companies are far from being understood. This paper
follows claims for more empirical studies of strategies manufacturing
firms choose to become green based on a sample of over 600 Russian
eco-innovative firms. We apply latent class analysis and find the
presence of six strategic options. The largest cluster includes highly
innovative firms in energy-intense industries which extend their
greening emphasis on both product and process improvements and their
activities stretch throughout their whole supply chain. On the opposite
end are state-owned companies focused on improving their resource
efficiency. We find evidence for strategies described in earlier
contributions, and could identify some Russian particularities. Also, we
identify strategies that have so far not been empirically described.
One group of highly innovative companies identifies green product
development as a way to raise their ailing sales figures.
Keywords
- Manufacturing;
- Russia;
- Strategy;
- Latent class analysis;
- Greening;
- Eco-innovation
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