Volume 55, Part A, February 2016, Pages 251–257
Highlights
- •
- Cross-culturally, narcissism is positively related to online activity on Facebook.
- •
- In Russia and Germany, narcissism values do not differ significantly.
- •
- The general level of self-presentation and interaction on Facebook is also similar.
- •
- German users set more “Likes” and have more online-friends than Russian users.
- •
- Russian members use more applications on Facebook than German members.
Abstract
The
social platform Facebook has more than one billion members in different
countries. Cross-culturally, the way users behave on this platform
relates to some personality traits. The aim of the present study was to
investigate, whether Russian and German Facebook users differ in the
extent of open and covert narcissism, self-presentation and social
interaction on Facebook. Furthermore, we investigated, whether there is a
comparable relationship between narcissism and Facebook use in these
countries. To this end, the data of 72 Russian platform members were
collected and compared with the data of 122 German members. The
narcissism values did not significantly differ between the two samples.
This was also the case with the overall self-presentation and
interaction. In contrast, some single measures of online behaviour
differ. For example, German users set more “Likes” and had more
online-friends than Russian users. Russian platform members used more
applications than German users. In each group, a positive association
between the two forms of narcissism and online activity was found. So
far, the positive relations between narcissism and self-presentation and
social interaction on Facebook seem to be universal in Western and
Eastern countries.
Keywords
- Narcissism;
- Self-presentation;
- Social interaction;
- Facebook;
- Germany;
- Russia
Copyright © 2015 Elsevier Ltd. All rights reserved.
