Volume 54, Issue 2, April 2010, Pages 398–401
Short communication
Temptations elicit compensatory intentions
Abstract
The
compensatory beliefs model proposes that when faced with temptation,
people form intentions to behaviourally compensate for indulgence. By
creating a scenario in which female dieters were either faced with a
tempting, high caloric food choice or not, this experiment tested the
hypotheses that (1) dieters form compensatory intentions when
experiencing the mental conflict of wanting to lose weight but also
desiring to eat, and that (2) forming compensatory intentions results in
the decision to indulge. Results supported the hypotheses, providing
foundational validation for the compensatory beliefs model.
Keywords
- Weight loss;
- Dieting;
- Self-regulation;
- Compensatory beliefs;
- Compensatory intentions;
- Cognitive dissonance
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