Temptations elicit compensatory intentions
The compensatory beliefs model proposes that when faced with temptation, people form intentions to behaviourally compensate for indulgence. By creating a scenario in which female dieters were either faced with a tempting, high caloric food choice or not, this experiment tested the hypotheses that (1) dieters form compensatory intentions when experiencing the mental conflict of wanting to lose weight but also desiring to eat, and that (2) forming compensatory intentions results in the decision to indulge. Results supported the hypotheses, providing foundational validation for the compensatory beliefs model.
- Weight loss;
- Compensatory beliefs;
- Compensatory intentions;
- Cognitive dissonance
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